Welcome to Hustle Minds, I’m Sarai and today we are gonna talk about The 3-Layer Content Strategy: Top, Trust, and Transaction.
If you’re posting a lot and still wondering, “Why aren’t the right people buying?” this is for you.
We’re going to turn your content into a simple system that attracts, builds belief, and converts—without burning you out.
Alright, let’s take it step by step.
Let’s continue with a quick lesson. Take note.
Your content needs three layers working together.
Top content gets attention.
Trust content builds belief.
Transaction content makes a clear invitation.
Wait, let me repeat that because it’s important. Attention, belief, invitation. If any one is missing, growth stalls.
Top content is about reach.
You speak to the pain, the dream, or the common mistake.
Think hooks like: “Stop doing X, do this instead,” or “The 3-step fix for Y.”
One goal here: get the right people to stop scrolling and nod yes.
Trust content turns attention into conviction.
This is your proof and your process.
Case studies, behind-the-scenes, checklists, and “how I would do it” breakdowns.
People buy when they believe you can help them, in a way that fits them.
Transaction content is your invitation.
A single, easy next step.
“Comment ‘plan’ for the checklist,” or “Book a 10-minute clarity call,” or “Join the waitlist here.”
Okay, let me explain this part better.
Most creators post mostly Top content.
It looks good, but without Trust and Transaction, it’s just noise.
Your job is to balance the three.
And now, it’s time for a quick story so you can see it in a real case.
Leo runs a small email marketing studio.
He posted tips daily, but leads were random.
We mapped one week using the three layers.
Monday was Top: “The 3 mistakes killing your open rates.”
Wednesday was Trust: a mini case study—Person, Problem, Process, Proof, Payoff.
Friday was Transaction: “If you want my 7-minute subject line audit, reply ‘audit’ and I’ll send it.”
In three weeks, he booked 9 calls, closed 3 retainers, and cut his posting time in half.
This happens more often than you’d think. A little structure changes everything.
Let’s continue with a quick lesson. Take note.
Here’s your simple weekly plan.
Post one, Top.
Use a hook like, “You don’t need more content. You need clearer proof. Here’s how.”
Name the problem, offer a tiny fix, invite a reply.
Post two, Trust.
Use the 5P spine.
Person, Problem, Process, Proof, Payoff.
Short, specific, and honest.
Post three, Transaction.
Say who it’s for, the outcome, what’s inside, and the next step.
One link. One CTA. No clutter.
And pay attention to this next part because it matters.
Pick one core channel and one support channel.
Repurpose, don’t reinvent.
If you’re B2B, LinkedIn plus email is great.
If you’re visual, Instagram plus email works.
If you love video, YouTube or TikTok with email follow-up.
Now, let’s make your message obvious.
Use your Hero Line everywhere.
“I help [who] get [specific outcome] without [big headache].”
Put it in your bio, pinned post, and the first line of your emails.
Clarity converts faster than creativity.
When someone engages, bridge to conversation with a simple DM.
Connect, context, call.
“Thanks for jumping into my post on consistent leads—appreciate you.”
“Curious, are you focused on booking more calls, or is delivery capacity the bigger challenge right now?”
“If helpful, I can send the checklist or we can do a 10-minute clarity call. No pressure.”
Short, kind, and useful.
Before we continue, a quick break.
This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron dot com slash systeme or from the link in the description. And now we continue with the episode.
Alright, let’s take it step by step and build your 60-minute weekly workflow.
Plan, 15 minutes.
Pick one topic and write three bullets: Top angle, Trust proof, Transaction invite.
Create, 30 minutes.
Draft your Top post, then repurpose into a Trust post and a Transaction post.
Pipeline, 15 minutes.
Reply to comments, send three value-first DMs, and follow up with anyone who asked for your resource.
Let’s continue with a quick lesson. Take note.
Your scoreboard keeps you honest.
Each day, check four things.
Ship: did I publish something useful? Yes or no.
Signal: did I collect one data point? A reply, a click, a poll, a question.
Serve: did I help three people directly? Comments, DMs, quick Looms.
Sell: did I make one clear invitation?
Three out of four most days is enough to win the week.
Okay, let me explain this part better, because it unlocks consistency.
Choose one metric for the next 30 days.
Calls booked, spots filled, revenue...
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