Engineering Support for Radio Programming with John Shomby - TWiRT Ep. 728

What’s ahead in 2025 for radio programming? For radio talent? For radio programming executives? Where does Artificial Intelligence fit in? What audience is key to attract to radio and how can radio programmers make headway on that? How will new “PPM Wearables” affect station ratings? And how important are streaming and on-demand programs to radio’s future success? We got answers and opinions on all these questions from John Shomby at Country’s Radio Coach. John’s been a consultant, programmer, and coach focusing on Talk Radio and Country Radio formats, and he’s our guest this week filling us in on the key topics and strategies for radio’s future success.

#radio #nielsen #ai

Show notes:

John Shomby - Country’s Radio Coach web site
https://countrysradiocoach.com/

Here’s How Nielsen Plans To Roll Out New PPM Wearables from Inside Radio
https://www.insideradio.com/free/here...

Meet Nielsen’s New PPM “Wearables” from Radio World
https://www.radioworld.com/news-and-b...

We discussed AI’s role in creating better radio; John mentioned Super Hi-Fi as a key player.
https://www.superhifi.com/

How Anyone Can Be Successful With Podcasting--Even Radio Broadcasters
https://www.theshanman.com/blog/how-a...