Скачать или смотреть Firestorm Presents: Creating a Crisis Communication Roadmap - For Businesses

All organizations are vulnerable to crises. Crises, however, are not always unavoidable. Mapping how to communicate to stakeholders after a tragedy or incident cannot be overlooked.

A key step in effective crisis communications planning is to develop clear and concise messages that address questions and concerns. One of the most powerful tools for preparing these statements is through message mapping.

A message map is a set of pre-written statements that form a roadmap to manage communication during a crisis.

This webinar presents a message map conversation with Firestorm Chief Marketing and Technology Officer, Karen Masullo, and Ohio Northern University Assistant Professor of Public Relations, Dr. Kathie Fleck, APR. In this recording, they discuss how to develop and deploy a series of message maps when your organization suffers a crisis. They review how to return to the three key home bases:

1. We will not be defined by this event
2. We will invent the future
3. We will embrace those impacted by the event

Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.