Lee Iacocca Introduces the Dodge Viper

The birth of the dodge viper was conceived in 1988 when Bob Lutz (head of Chrysler Corporation's Global Product Development, at the time) and Carroll Shelby (Famed car designer & Race car icon) were talking about designing a car that matched the 1960's muscle car and the 1990's technology. Carroll Shelby and Bob Lutz used the Cobra as a source of inspiration with the two seat design, powerful engine, minimalist straightforward design, muscular and aggressive styling, and high performance.

In 1989 the Dodge Viper appeared as a concept at the North American International Auto show in Detroit. The public reaction to this concept car had car enthusiast such as the president of the German Ferrari Club asking to place his order for one. Lee Iacocca was there for the launch of the Dodge Viper in April 1992 and was quoted as saying "If this doesn't excite you check your pulse cause you're not well today". The Dodge Viper was not just a hit in America it made the cover of Six European Magazines during its concept tours with the Auto Show circuit.

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