IML: Campaign Reporting without CRMs and MAPs

On this week’s IML, Gorilla 76 Thinker and Senior Strategist Moby Hayat shares how to make data-driven marketing campaign decisions without CRM or MAP software. Moby shows us a step-by-step process to make the most of a limited tech stack. Learn how Moby uses Excel to gain insights on:

Sales funnel overview. Is your marketing campaign impacting lead volume over time?
Lead analysis. How many qualified leads are the right fit for you?
Pipeline results. Are your marketing activities resulting in measurable sales conversions?

If you need to learn to get the most out your data without a CRM or MAP, don’t miss this hands-on IML.
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