How SHE Media’s Meaningful Marketplaces Aims to Support Underrepresented Publishers

Описание к видео How SHE Media’s Meaningful Marketplaces Aims to Support Underrepresented Publishers

In this Magnite Minute, Deborah Kadetsky, SVP of Audience and Partner Development at SHE Media, talks about what led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers. Deborah reflects on the progress that this endeavor has made thus far, citing survey results from SHE Media’s publisher partners. While there is a strong undercurrent of optimism from the publishers they’ve spoken to, change is certainly not happening fast enough and more needs to be done.

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