How to Change Minds: The 1 minute exercise (with examples)

How to persuade someone and change their mind comes down to a 3-step method based on the way our brain is wired.


In this video, we go through what are the 3 steps to persuading someone to: - change their mind- why it's structured this way- what to do when it's a core belief that's directly tied to someone's identity


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⏱ TIME STAMPS ⏱
0:00 3 step persuasion method in action

01:49 3 step persuasion in short
04:05 Example 1: Steve Jobs Stanford Commencement Speech

07:24 Mimicking how the brain makes decisions

08:56 Example 2: Jim Kwik Explains Brainwave Frequencies

11:24 The LONG answer to how to change someone's mind

12:44 The backfire effect

15:19 How to persuade someone to change their core beliefs

20:01 The conclusion


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