Скачать или смотреть Demand Generation: 4 Ways to Drive Brand Awareness and Demand on a Shoe-String Budget

You’re not alone if your company has ambitious growth goals with a comparatively small marketing budget. It’s a conundrum that requires outside-the-box thinking.

In this episode, our friend and fellow B2B growth marketer, Andrew Bolis, joins us to talk about how to get traction and results even when your budget is tight. Andrew is a fractional CMO and marketing consultant with more than 15 years of experience helping software companies succeed with demand gen marketing.

Hear about ways to get creative while zeroing in on strategies that align to how today’s B2B audiences buy—on their timeline from a trusted source.

[00:00] Show intro
[03:54] Build programs that align to how B2B audiences buy
[05:45] Marketing channels that give you the most bang for your buck
[07:04] Strategy 1: Multi-phase email campaigns featuring high quality ungated content
[13:19] Strategy 2: LinkedIn brand ambassador program that trains and encourages employees to post, comment and connect
[19:37] Strategy 3: Join forces with other companies that complement your brand/solutions
[25:53] Strategy 4: Start a monthly roundtable or networking event to share best practices with your C-level target audience
[29:52] Key takeaway
[30:16] Outro

This podcast is hosted by GrowthMode Marketing. Learn more about us at www.growthmodemarketing.com

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