Mastering the Psychology of the Customer: Understanding Social Dynamics in Communication and Sales

#bryancasella

In this video, Bryan discusses the psychology of the prospect and how understanding the social dynamics of a conversation can help improve communication and sales. He breaks down the topic into three points: the social aspect, the conditioning of the individual or individuals, and the subject matter at hand. He emphasizes the importance of being aware of the social dynamics at play in a conversation, whether it be in person or through digital communication, and how this can affect the outcome of a sale. Bryan also mentions his past experiences and how he has approached this topic in his past work, specifically in his door knocking product from 2015.

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