Why You Should Not Invest In 99% Of Stocks

There are tens of thousands of publicly listed companies in the world so how do you choose which ones you should bother investing in?

It's impossible to critically assess every stock, so I have 10 rules I apply to cut out 99% of the companies from consideration before I even bother looking at them in detail.

I will go through exactly how I do this with examples and insight - hopefully you find these useful and will be able to apply them to your own investing strategy.

There are no hard and fast ways of guaranteeing robust and consistent investing returns, but if I can discard the vast majority of companies outright, I find it pretty helpful to focus my attention on the potential winners.

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TIMESTAMPS
Introduction - 00:00
1. Commoditization - 01:25
2. Low Barrier To Entry - 03:16
3. Race To The Bottom - 06:32
4. Cyclicals/Fast Replace Rate - 08:57
5. Lack of Product Data - 11:21
6. Qualitative Red Flags - 13:22
7. Known Non-negligible Exogenous Risks Of Going To Zero - 14:52
8. Dying Industries - 17:23
9. No 10-Bagger Potential - 19:20
10. Value Based On Hype - 23:15

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DISCLAIMER: I am not a financial advisor and this is not a financial advice channel. All information is provided strictly for educational purposes. It does not take into account anybody's specific circumstances or situation. If you are making investment or other financial management decisions and require advice, please consult a suitably qualified licensed professional.