Скачать или смотреть Sarah Panus - Empathy-Driven Brand Storytelling

In this week’s episode of the SIMPLE brand podcast, I talk with Sarah Panus, host of the Marketing With Empathy podcast (https://www.kindredspeak.com/podcast) ! 


You’ve likely heard about how valuable storytelling is in your content. But too many marketers today throw around the term "storytelling" without really knowing HOW to use storytelling well.


Sarah’s a brand storytelling strategist, and she’s the owner of Kindred Speak consulting where she helps communicators and content marketers create more meaningful connections with their customers - all through the power of empathy-driven brand storytelling.


Sarah and I talk about the common mistakes marketers make when they attempt storytelling. And we talk about the right ways to use storytelling in your content in a way that actually resonates and connects with your customers. Sarah's got a pretty simple framework that helps you do just that.


Some of the topics we discuss include:

• Why brand storytelling is the most ideal way to stand out against all of the clutter your customers see
• How to approach brand storytelling
• Your brand is not the hero of your story
• Sarah’s Focus Empathy Data framework simplifies the storytelling process
• The ideal way to mine the best stories
• How to use empathy filters to instill empathy into your content and storytelling
• How Search Engine Optimization (SEO) insights can inform the stories you should create
• How to use empathy the right way in creating content
• How empathy-driven storytelling can actually help brands save money

 


RESOURCES FROM THIS EPISODE:

• Sarah's site (https://www.kindredspeak.com/)
• Sarah's podcast - Marketing With Empathy (https://www.kindredspeak.com/podcast)