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Interactive videos make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. If you were handed the option for more control over a situation, wouldn’t you take it? Sure you would. That’s the power at the heart of interactive videos. They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window.

But what is it exactly? Interactive video transforms the linear storytelling arc by letting viewers take the story where they want it to go. The forms interactive video can take are limitless. You can give your viewers quizzes, control over viewing perspective, gamified content, clickable menus and interactive storylines that let them choose their own adventure. No matter which form it takes, all interactive video shares the power to create with the audience. That’s different from traditional video, where the audience’s participation is limited to watching. Why Is Everyone Talking About Interactive Video? Interactive video offers a new world of opportunities. Not just creative possibilities. You can tailor content for different audiences, generate leads and better educate prospects. It’s also a way to capture valuable data about what people are most interested in based on audience behavior. Interactive content routinely outperforms normal video on many metrics, including higher engagement, longer dwell time and better return on investment. In one study, interactive video had double-digit click-through rates of more than 11 percent. It also tends to be more memorable than normal video, because your interactions make you more connected to the content.

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Learn more about interactive video; https://satorivideo.com/interactive

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