Скачать или смотреть Primal Kitchen: How We Sold For $200 Million In Just Three Years

Using profits from his preexisting supplements company, Mark Sisson and Morgan Zanotti founded Primal Kitchen in 2015 with the intention to create better-for-you condiments and sauces, free of artificial sweeteners and canola oil. The company's flagship product -- $10 avocado oil-based mayonnaise -- sold out in just one week. Then, a few years later, Mark and Morgan would sell Primal Kitchen to Kraft Heinz for $200 million.

Produced & Edited by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Camera: Tristan Pelletier
Additional Editing: Marisa Forziati
Animator: Christina Locopo
Reporter: Tom Huddleston, Jr.
Additional Footage: Primal Kitchen, Getty Images

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We Launched A $10 Mayo – Then Sold To Kraft Heinz For $200 Million Three Years Later