How To Sell Out Your Event Using Data

Selling out your event is not as easy as it used to be. You can get exciting videos like these online, why should you bother to attend an event? Yet some events systematically manage to sell out – I want to tell you about their secret weapon – data.

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Full video transcript: http://eventmb.com/2wvVtNS

You want to sell out your event. Here are 5 ways to ensure you market your events better and sell more tickets.

1. Consolidation
Consolidation should be your number one priority. Having scattered data all around is not going to help your event marketing efforts. Centralizing data will not only help you make better decisions in regards to ticket selling but also make your event experience better.

2. Social Media
Social media is still one of the most underused tools by event professionals. Each and every tool has opportunities for event professionals. Do you talk to previous attendees on social networks? Do you know where they hang out? This could be as easy as uploading a list of emails to Facebook and sending targeted advertising to them (and maybe a discount code).

3. Remarketing and Retargeting
What about targeting those that checked out your website but did not make a purchase yet? You now have the tools to chase them on Google, Facebook, Twitter, LinkedIn – pretty much the whole internet. We have some nice articles on EventMB (http://www.eventmanagerblog.com) for using remarketing in events.

4. Beacons
Selling out your event, means also selling out sponsorships. In fact a large percentage of your budget will inevitably come from sponsors. Using beacons is one of the smartest ways to collect more information about your attendees. Where are they going, where are they stopping by, what are they looking at, what are they giving feedback on. Beacons – bluetooth powered devices– help you to offer your sponsors more opportunities to measure their ROI.

5. Analytics
There is no work around this one. If you sell your tickets online, you need to become an analytics junkie. You need to understand concepts such as A/B testing (testing different versions of your page to optimize sales), assisted conversions paths, bounce rates etc. Analytics help you to figure out very complex paths to conversions and where you should invest your budget.

In Conclusion
Selling out events is becoming a rather technical and precise job. I don’t know any other audience more technical and precise that event professionals, so I know you won’t let me down on this one.
If you have any question, use the comments below and remember if you found even a tiny bit of valuable info in this video, we WANT your like, so hit that button and subscribe to our page for more videos like these.

Until the next one, ciao!

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