Type Takeover | Adobe Office Hours

Join Adobe Office Hours as they host Katie Johnson and Ilana Griffo from GoodType and Jess Goldsmith from Women of Type for a typetastic time. We’ll be showing you new artist to follow and giving some expert insight on how to create type that makes a mark.

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Andrew Hochradel is a freelance brand identity designer based in Southern California:   / hochdotco  

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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
00:20 Show overview, Jess’ intro
03:57 Katie’s intro
05:46 Ilana’s intro
07:52 Growing and sustaining passion about the Goodtype community
09:50 Getting started in typography, design community and culture
13:25 How Goodtype got started
15:21 Ways to reinvest in future designers
17:54 No two artists approach a problem the same way, finding your personal taste
20:31 Illustrator demo, adding a stroke to type nondestructively
25:22 Appearance panel to create a long drop shadow
28:21 Advice for taking risks and being afraid as a student
33:01 Bringing fun into project, first projects, finding your style
37:39 Kernference, type conference
42:26 Connecting with other creatives, shout outs
47:01 Upcoming type trends
53:05 Outro