Acquisition Vs Retention The Importance of Customer LTV with Olive Sen

In this on-demand webinar video, listen to Olive Sen, Director - Strategy & Growth at OLX India, discuss some vital processes to help you improve your acquisition and retention rates with Ashwin SL, Head of Marketing at MoEngage.

Why do acquisition and retention matter?
Well, listen to as Olive describes a formula you can use to calculate ideal DAU costs. A typical customer acquisition strategy with relevant advice to app marketers on how to attain and sustain good retention numbers.

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