Mengniu Dairy - Paris 2024 Olympic Games - Director's Cut by Matthias Zentner

A piece of white fabric unfurls like a whispered metaphor, stretching across the vast Inner Mongolian grasslands on its journey toward Paris. It dances along the Great Wall in graceful twirls, swirls with the ocean’s embrace, and ascends mountains in its quest to reach France.

Upon its arrival in Paris, it finds the Seine, where its delicate movements transform into a living canvas for the Olympic Games, casting the silhouettes of athletes in a dance of shadows.

To be part of maestro Zhang Yimou’s team was a privilege beyond words. Together with the visionary minds at Karma and the supportive team from Shootinggallery, a breathtaking Olympic film for Mengniu was born—poetry in motion, soaring high.

The dream team at Velvet Post, paired with the soul-stirring Mongolian melodies of Chris Zhou, breathed life into the Olympic spirit. Now, let this dream take flight.

Client | Mengniu

Creative Team | Karma
Chief Creative Officer | Kama
Client Director | Miaozi
Senior Client Manager | Seal
Creative Team Leaders | 88 & Bamboo

Production | Shooting Gallery Asia
Executive Producers | Zhao Shiqing, Hu Chaozheng
Producer | Ding Xiaojun
Post Producer | Zhong Ziwei
Editor China | Huang Yiren

Chief Director | Zhang Yimou
Executive Director | Matthias Zentner
Director of Photography France | Vikash Nowlakha
Director of Photography China | Zhao Xiaoding
Composer | Zhou Jinjin

Service company Paris | Leimont Productions
Service Producer | Béatrice Tran
Production Consultant | Paul Barrois
1st AD Paris | Alan Finlay

Zhang Yimou Studio
Producer | Stephanie
1st AD China | Carina Hsu

Post-production | Velvet Mediendesign Germany
Creative supervision | Matthias Zentner
Post-production producer | Mariya Zentner
Post-production supervisor | Michael Dervenski
Editor | Jochen Kraus
Color Grading | Michele Ricossa
VFX On-Set Supervisor | Falk Buettner / Leon Loukeris
3D Artist | Philipp von Preuschen / Jan Rinkens / Dominik Müller / Philipp Engelhardt / Fred Weinl
Flame Artists | Sylvia Roessler / Pixemble Media
Nuke Artists | Lene Martens / Chris Kühn / Dimitar Itskov
Rotoscoping & Matchmoving | AB vfx
DMP | Christoph Unger
Concept artist | Thomas Wernbacher
Sound Design & Mix | Robert Miller