Chef it up & Licious | Silver Award Winner | YouTube Works Awards India 2023

BRANDS X CREATORS AWARD - Silver Winner

Chef it up | Licious, Monk Entertainment, YourFoodLab

To establish itself as the go-to place for high-quality meat v/s offline shops, Licious adopted a content-first approach by creating a 4-part content IP and Shorts on YouTube starring Chef Sanjyot Keer and popular content creators. By integrating its products authentically into cooking challenges the brand struck a chord with its captive food loving audience effortlessly, achieving a cumulative reach of 15.5M in the first month itself coupled with 50% increase in YouTube searches during the campaign.

For more information about YouTube Works Awards and winning campaigns from India, please check out https://yt.be/works/india

#youtubeworks #YouTubeWorksIndia #YouTubeAdvertising