Скачать или смотреть Isotoner Slippers Christmas TV Commercial (December 1989)

In 1989, Isotoner's Christmas marketing campaign positioned their slippers as the "gift of comfort," emphasizing their unique four-way stretch and ability to provide a massage-like feeling for tired feet. The ads were an omnipresent part of holiday television programming.

Key Features of the 1989 Campaign

"Gift of Comfort" Theme: The central message across the marketing materials was that Isotoner slippers were an ideal, thoughtful Christmas gift, providing comfort and relaxation for the recipient.

Unique Four-Way Stretch: A prominent feature highlighted in the commercials and print ads was the slipper's "unique four-way stretch" fabric, which was described as providing tired feet with the "sensation of a massage".

Television Commercials: The campaign heavily utilized television advertising, with commercials airing during popular programs in December 1989. One notable commercial featured a canine "slipper expert" wearing a Santa hat, and a promotion offered a plush, cuddly version of the character with a purchase. Portions of one such commercial were notably filmed on the Disney-MGM Studios backlot using fake snow to create a winter scene.
Print Advertisements: Print ads were also part of the marketing mix, reinforcing the same themes. A specific 1989 ad featured a dog wearing a Santa hat and Isotoner slippers.

Target Audience: The marketing targeted both men and women, presenting the slippers as a perfect choice for anyone on a Christmas list.

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