Скачать или смотреть WTTC Global Summit Saudi Arabia 2022 SIS - Investing in Mega-Events (English)

With the FIFA World Cup live and on screens around the world, the positive impact of large events on
tourism is undeniable. From mega-sporting events and festivals to conferences, the larger MICE
industry is estimated to reach US$1.6 trillion by 2028. What are the ingredients to successfully
growing this industry and maintaining tourism demand beyond large events and corporate travel?
Ahmed bin Abdulaziz Al-Sulaim, Chief Executive Officer, Jeddah Central Development Company
Raki Phillips, Chief Executive Officer, Ras Al Khaimah Development Authority
Majed Alnefaie, Chief Executive Officer, Seera
Tim Hentschel, Chief Executive Officer, HotelPlanner
Moderated by: Peter Greenberg, Editor, CBS News

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