Скачать или смотреть See the Big Picture - Merchandise Planning Best Practices for International Expansion

Your consumers today expect to find whatever they need whenever, wherever they interact with your brand both domestically and internationally. Instead of planning separately for each country's stores, websites, or wholesale channels, leading apparel, footwear and accessories brands are moving towards gaining a holistic picture of global consumer demand across all distribution channels and geographies. Integrating merchandise planning between domestic and international stores, franchise, and web outlets is therefore a critical first step. This presents tremendous business opportunities: for the first time, brands can truly leverage economies of scale for production, drive significant inventory productivity improvement, reduce markdowns, whilst still delivering tailored assortments to specific countries both online and offline.

Learn the secrets for successful domestic and international planning integration from retail experts with Columbus Consulting and 7thonline. Join us for this live webinar for an interactive discussion.