Скачать или смотреть Beyond Bollywood: Sure Police Reveal Challenges & Opportunities in India's Music Industry!

Welcome to a brand new episode of Freedom Garage hosted by the ever-energetic RJ Salil ! This time, we bring you an unmissable conversation with the powerhouse music duo Shor Police — Clinton Cerejo and Bianca Gomes.
"In this insightful episode of Freedom Garage, Clinton Cerejo and Bianca Gomes of Shor Police dive deep into the dynamic world of the Indian music industry.
They discuss the pervasive challenge of engineering a hit song, emphasizing that 'you just never know what’s gonna work' and that staying relevant is paramount in today's diverse landscape. Discover how they embraced an eclectic musical taste and the importance of enjoying the music-making process.
The conversation explores the significant shift from Bollywood-centric music, questioning "Is it worth making Bollywood music today?", to the rise of independent artists and diverse genres like R&B and Hip-Hop in India. Clinton and Bianca share their journey of creating the 'Shor Police' brand to break free from genre limitations – especially the 'fusion tag' associated with Coke Studio – aiming for a broader scope and relevance to younger audiences.
Gain insights into the pan-India appeal of music, noting how audiences are increasingly overlapping and receptive to different forms, as exemplified by a song like 'Naatu Naatu' becoming widely popular. They also touch upon the nuances of regional industries, particularly the gap they aim to fill in the Telugu film music scene.
Don't miss their take on the booming live concert scene in India, which is rapidly growing into a multi-million dollar industry, despite some infrastructure challenges like restrooms!. Finally, get powerful advice for aspiring musicians: the crucial importance of artistic honesty, not copying others, and the persistence required to 'stay around' in the industry. They advocate for normalizing a musician's career and redefining "success" beyond just Mount Everest-level fame, highlighting that longevity and making a name for oneself are triumphs in themselves

0:00 - The Elusive Nature of a "Hit Song" & Industry Relevance
2:00 - Shifting from Bollywood to Independent Music
4:00 - The Genesis and Purpose of "Shor Police"
6:00 - Evolution of Indian Audiences and Genres
8:00 - Booming Live Concert Scene in India
11:00 - Major Challenges in the Music Industry (and Solutions!)
13:00 - Pan-India Music Appeal and Regional Gaps
15:00 - Advice for Aspiring Musicians: Honesty and Longevity over Instant Fame


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