How Is Britannia Leveraging Generative AI? | Artificial Intelligence | Startup Central | ET Now

Generative AI has found use cases across sectors and one such area is marketing. On this edition of Startup Central, Anisha Jain caught up with Amit Doshi, Chief Marketing Officer at Britannia Industries Limited who says the company wants to try new technologies and tools to augment marketing efforts. She also caught up with Harshil Karia, Founder, Schbang. He talked about how his company pushed the envelope on using technology for innovative marketing. He says the company has released about 19 custom trained AI bots which look at the various aspects of the marketing function. Listen in to a slice of this exclusive conversation.

#artificialintelligence #britannia #amitdoshi #startupcentral
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