THE MEANING OF CYCLING | #2 - DAVIDE RUSSOTTO

How many times has life thrown you a curve ball? For most of us, the answer is: far too many times, and we never seem to be ready for the hit. But what about those times that you are the one who throws yourself the curve ball? When the pressure to act has been building within for so long and it becomes so uncomfortable that you think you might explode if you don’t make a move right away…ring any bells?

Biehler has been committed to helping individuals create community around cycling for many years. The beautiful thing, though, is that cycling can also help you overcome those dark moments in life, when perhaps you are doubting whether or not you made the right decision; questioning if you’ll ever see the light at the end of the tunnel.

We are pleased to introduce the second film from our series called The Meaning of Cycling featuring one of our favorite brand riders who is a true inspiration to us. A rider who is, quite simply put, a great human.

Being human is always complex, layered, filled with emotions, and it is this that we tried to capture. When a person musters the courage to share a glimpse of a moment into her/his life, we believe that we can all benefit from it in different ways.

We are proud to represent Davide and share his story because we think it may resonate with many. Perhaps it may even be a little reminder that we all have things in our lives that are not perfect but that if we can be open about them, then we can overcome them together, even if that “together” is simply you and your bike.

“Cycling is, for me, what playing an instrument must be like for a musician; it doesn't matter if they play well or poorly; it's music, their music, their concert. When you add other cyclists that think alike, well, then, a wonderful, harmonious symphony is born.”