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Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively.

The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers. 

Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success.

Takeaways

Your book should target a specific audience, not everyone.
Research your audience before writing your book.
Speak directly with potential readers to understand their needs.
Join community groups on your book’s topic to observe and gather insights.
Feedback from readers can help refine your book's content.
Your book should serve the needs of your readers. 

Chapters

00:00 Finding Your Reader: The Foundation of Profitable Publishing
05:11 Understanding Your Audience: Research and Engagement
09:53 The Importance of Pre-Research Before Writing
14:43 Utilizing Online and Offline Spaces for Audience Insights
19:40 Analyzing Trends and Feedback for Book Development
23:59 Creating Value Through Your Book: Blueprint vs. Starting Point
28:29 Join the Pre-Order Profits Challenge: Next Steps for Authors

Resources Mentioned: 

Preorder Profits™ Challenge*https://www.preorderprofits.com *- learn preorder mistakes to avoid to generate income before your book releases. 

Connect with Ashley D. Shepard: 

Website: http://www.sheppublishinghouse.com/co...

Facebook:   / sheppublishing   

YouTube:    / @sheppublishing   

Instagram:   / sheppublishing   

LinkedIn:   / ashley-d-shepard   

Threads: https://www.threads.com/@sheppublishing 

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publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader