Скачать или смотреть Beyond AI: How to own the SERP in 2025 with FAST content | BrightonSEO April 2025

While the SEO world works out how to optimise for AIOs and full AI modes, a more fundamental shift is underway. This talk will reveal how Google's increasing prioritisation of First Person, Authentic, Social and Trusted (FAST) content is creating a seismic change in the search landscape. Discover how genuine conversations are now fuelling SERPs as Google cracks down on spam and over-optimised content. This session will show you why aligning your SEO and Social strategies has never been more critical in this new era of authentic search.


Watch as he delves into innovative SEO strategies for the AI search era, perfect for marketers, content creators, and SEO specialists aiming to stay ahead.


About Jon Earnshaw
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.

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