From GM of Hermès China to Full-Time YouTuber, Renée Chow (Gothamista) | Ctrl + Alt + Career Ep 25

Renée Chow is a YouTuber with her popular YouTube channel, Gothamista, where she covers beauty and skincare from a very scientific angle and has currently over 650,000 subscribers.

Before this, Renée started her career as a buyer at the fashion retailer company, Toppy, and then at luxury brand Hermès, eventually working her way up to being the General Manager of Hermès China. After that, she started her own brick and mortar lifestyle store in New York City, selling products from skincare, cosmetics, specialty toys and more. She eventually sold her business to Walgreens.

In this episode she shares -
How she started her own brick and mortar store
How she built her YouTube channel
Her thoughts on entrepreneurship and starting a career in social media
And many more…!

For more about Renée - https://www.gothamista.com/

If you are someone who is also planning to start your own business or start your own YouTube channel and struggling to find answers to questions such as
How to start a brick and mortar store?
How to find your business partner?
How to build a career in social media?
How to leave a corporate job to be an entrepreneur?

Then this video is a must-watch as we cover:

0:00 Introduction to the podcast and Renée Chow
2:07 Her first jobs as a buyer for fashion retailer Toppy and luxury brand Hermès
5:20 Becoming the General Manager of Hermès China
7:39 How she started her brick and mortar lifestyle store in New York City
10:16 How to find your business partner
13:13 How to find staff for your business
15:09 More about Renée's brick and mortar lifestyle store
16:52 Going online for e-commerce versus physical store
18:43 Experiencing imposter syndrome as an entrepreneur
21:04 Selling her business to Walgreens
22:23 Her plans after selling her business
25:26 How to start a YouTube channel
28:33 Her background and experience in product development of cosmetics
30:32 How to find manufacturers and chemists for a cosmetic line
33:49 How to monetise your YouTube channel and how to build your community on social media
40:49 The process of creating a YouTube video and outsourcing
41:44 Future plans for her YouTube channel and beyond
44:45 How to differentiate yourself from others
45:31 What she would do differently looking back
46:18 Financial stability versus pursuing passions
48:18 How much savings do you need to start your own business
49:15 Advice for aspiring entrepreneurs
50:12 Ending notes & key takeaways

ABOUT THE PODCAST
Ctrl + Alt + Career is a career advice podcast that goes behind the scenes of people who have embarked on an alternative career in Asia and the challenges they face in a society where we are often expected to follow a traditional career path.

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