Скачать или смотреть How TorStar redefines personalization

News companies often prioritize growth over personalization, to make sure they reach their conversion goals. In this episode, TorStar’s Sr. Digital Product Leader, Mohan Gulati explains the news consumption evolution after the pandemic and how to organize a project like personalization.


Questions:
0:00 - Start
0:49 - What do you do at TorStar?
1:50 - How did the news consumption evolve in the last year?
4:37 - Do you consider this consumption rise sustainable and will it last?
6:42 - How do you approach readers under 30 or even under 18?
8:30 - How do you deal with different platforms like TikTok?
10:22 - What can we learn from these entertainment platforms? If we want to see news as entertainment too
12:39 - How do you communicate about personalization internally? Active vs passive experiences
17:00 - Do you also incorporate business guidelines to promote some topics more than others? E.g on the homepage
19:48 - Would you personalize the whole homepage for every single reader?
21:22 - What challenges do you see towards the future in redefining personalization?
25:10 - How do you organize this kind of project like personalization?
29:39 - An advice for people starting in personalization


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