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What is SEO? Search Engine Optimization is the process of improving your web ranking and online presence. It’s also a crucial aspect of your website and your marketing strategy that is typically divided into two areas: on-site factors, and off-site factors. Encompassing a wide range of areas like HTML, content, social media, link-building and domain authority, SEO can be very intimidating. There are also a lot of myths about SEO out there that are unhelpful if you’re new to SEO.

This episode of Informatics University will serve as an introductory course for SEO basics, and debunk 5 myths along the way. Watch Sara Thompson, Digital Marketing Specialist at Informatics, explain How to Make Google Love You .

Video produced at Informatics Studios in Cedar Rapids, IA.
© 2015 Informatics, Inc. All Rights Reserved.

Today's Episode Timeline
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0:24 - What is SEO
1:04 - On-site Factor: HTML
1:27 - On-site Factor: Content
2:46 - Off-site Factor: Social Media
3:25 - Off-site Factor: Link-Building
3:40 - Off-site Factor: Domain Authority
4:00 - 5 SEO Myths Debunked

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For more tutorials and how to videos check out our extensive video channel:    / informaticsinc  

We cover everything from Google AdWords & Analytics, to Design Trends, Smarter Stats and more!

Check out these playlists:

1. Google AdWords - http://bit.ly/1PcxF0c
2. Google Analytics - http://bit.ly/1HXOPhH
3. Smarter Stats - http://bit.ly/1E1H1pk
4. What’s in Your Online Marketing Toolkit? - http://bit.ly/1bJFM7C
5. Optimizing Images for the Web - http://bit.ly/1Appjvp
6. Informatics Inquires - http://bit.ly/1OLR9Of