Скачать или смотреть DesignThinkers Vancouver 2017 – Min Lew

Biography
Min works from the standpoint that truly iconic brands are born from a personality-first strategy. That by focusing on the human aspects of a brand, deeper, more personal connections can be made between people and companies. In her role as a designer, brand strategist and manager, she has helped to build personality-driven brands for an eclectic range of clients that include MoMA, JFK Terminal 4, Meatpacking District, Neuehouse, Kiki de Montparnasse, Coca-Cola, Gagosian Gallery, Puma, Milk, Museum of Sex, L'Oreal, Le Pain Quotidien, Pantone, Wellesley College, Kanye West and more. Min is an adjunct professor at the School of Visual Arts and a guest critic at Parsons School of Design.

Talk: Great Design = Design Skills + Human Skills
We live in an ever-expanding and increasingly transient world where people, ideas and capital are more and more fluid. For the past 15 years, Min has taken a personality-driven approach to branding and design. Here she outlines how she and her team use both design skills and people skills to humanize corporations, launch their visions and clarify their complexities.