Discovering Wine Across the Digital Industry with Paul Mabray of Pix

Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank.

Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales.

Here’s a glimpse of what you’ll learn:

• Paul Mabray shares his impressive start into the digital alcohol industry
• How Paul’s digital platform guides brands to be discovered and grow
• The value of a content-driven wine platform to scale your brand
• Paul discusses how he is connecting consumers to products
• The importance of building a solid team when growing a company
• How Paul overcame the challenge of integrating digital with content
• Pix’s recommendation practices as a newly formed marketplace
• What is in Paul’s wine glass?

In this episode with [Paul Mabray]

Picture this: you’re searching for a last-minute wine gift. You did not allocate time for shipping, and do not want to spend hours searching in-store. Where will you find wines ready and available in your area?

Paul Mabray created a solution: it’s called Pix. Paul is making wine relevant and discoverable to your life by merging the consumer and wine retailer — at your fingertips. His digital platform is a gateway into combining the art of storytelling and matchmaking specific consumer needs to deliver your new favorite bottle.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!

Sponsor for this episode:

https://barrelsahead.com/
https://drewhendricks.com/

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

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