Скачать или смотреть The Hidden Fulfillment Fees Quietly Destroying Your DTC Margins | Matt Habib, Ship Velocity

What really happens after a customer clicks "buy"? In this episode of Simply Clever, Cleverific co-founder Tu Pham talks with Matt Habib, co-founder and CMO of Ship Velocity, a Miami-based 3PL built for Shopify and direct-to-consumer ecommerce brands. Matt breaks down the true costs and operational challenges of order fulfillment that most founders only discover once margins start to shrink.

00:00 – Intro
00:29 – What is Ship Velocity?
01:49 – Biggest fulfillment mistakes brands make
03:36 – Why they don't charge storage fees
04:30 – Rising CPAs & ad profitability
05:54 – Where to look when ads aren't working
07:16 – Common CRO mistakes
08:36 – Ecom consulting + fulfillment
09:56 – When it's a tech problem, not a 3PL problem
10:50 – What keeps customers coming back
12:16 – Moving supply chain from China to the US
14:05 – How shipping origin affects customer trust
16:57 – Hidden fulfillment costs eating your margins
19:17 – Breaking down 3PL fees
22:30 – Questions to ask your 3PL
24:33 – Advice for brands just starting out
27:44 – Why hands-on experience matters
28:12 – Worst ecom advice
29:33 – Using AI without bias
34:47 – Advice for brands at 50K+ orders/month
35:11 – Biggest ecom trend in 2026
38:32 – AI-powered live selling
39:50 – Where to find Ship Velocity

Topics covered include:
✅ Why poor inventory planning and inbound shipment chaos slow down same-day fulfillment and how to streamline operations before they become a bottleneck.
✅ The hidden costs inside 3PL invoices: storage, software, account management, and shipping markups that increase your true cost per order.
✅ How to evaluate your 3PL partner and protect your brand from annual shipping rate increases and hidden fees.
✅ The impact of international fulfillment on customer experience, retention, and lifetime value, especially in wellness and supplements.
✅ How rising customer acquisition costs are squeezing brand margins and what actually improves performance: creative testing, AOV optimization, and post-purchase upsells.
✅ Common CRO mistakes brands make when they skip the fundamentals and where to focus testing for real results.
✅ What brands processing over 50,000 monthly orders should prioritize in 2026 to stay competitive.
✅ Why live shopping and TikTok Shop signal the next big shift in DTC ecommerce.

Matt also shares how Ship Velocity’s transparent pricing model removes unnecessary storage, software, and management fees while helping brands scale through creative strategy, email optimization, and a stronger post-purchase experience.