Скачать или смотреть The Menu That Makes or Breaks a Restaurant

Your restaurant menu can make or break your business. In this video, I break down exactly how to engineer a profitable restaurant menu that actually sells. You’ll learn real menu engineering, menu pricing strategies, and how successful restaurants control food cost, increase profit margins, and boost average order value. Most new restaurant owners fail because of bad menu decisions — this lesson shows you how to avoid that.

In this video, you’ll learn:

How to design a profitable restaurant menu from scratch

Menu psychology that increases sales without discounts

How to price menu items for real-world profit

Which dishes to cut (and which ones secretly make money)

The biggest menu mistakes new restaurant owners make

This is Video 2 of my 8-part restaurant masterclass on how to open a restaurant the right way — without wasting money or learning the hard way.

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