Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris

Omnisend CEO Rytis Lauris shares how his company has successfully bootstrapped to $55 million in revenue by mastering SEO and content strategies. Rytis explains how Omnisend has used organic growth to outperform VC-backed competitors in the highly competitive marketing automation space. By focusing on SEO, content marketing, and building a solid backlink strategy, Omnisend has grown its domain authority and secured high search engine rankings despite facing tough competition from giants like Klaviyo and HubSpot.

Rytis also delves into the evolving SEO landscape, discussing how AI tools like ChatGPT and Gemini are changing search behavior, and the importance of adapting SEO strategies to stay visible. He emphasizes the need for high-quality content, authentic authority figures, and collaboration between teams to succeed in today’s AI-driven SEO world.
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Timestamps:
0:00 - Introduction of Rytis Lauris, CEO of Omnisend
1:09 - Omnisend's growth to $50 million ARR
1:40 - SEO as a major growth driver, starting in 2018-2019
2:55 - Omnisend's early reliance on app stores and the shift to content marketing and SEO
3:45 - Overview of the competitive landscape and SEO challenges
4:00 - $60 PPC cost per click for email marketing keywords
4:50 - Importance of focusing on revenue from SEO, not just content output
5:30 - Omnisend's small SEO team of 5 people and use of freelancers
6:10 - Took 3 years to grow website traffic from 0 to 40,000 visitors per month
6:55 - Domain Authority's impact on ranking speed, backlinks reaching 100,000+
7:10 - 11,000 unique websites linking to Omnisend
8:00 - Importance of backlinks from high-authority sites like Bloomberg, CNBC, Forbes
9:10 - Rytis shares tips on building backlinks and mentions collaborations with competitors
10:12 - Discussion of AI's growing influence on SEO, especially with tools like ChatGPT and Gemini
12:00 - Emphasis on the continued importance of traditional SEO for ranking in AI-driven search results
13:45 - Experimentation with AI for content generation and Google's penalties for AI-only written content
18:49 - Predictions about AI disrupting SEO and challenges in tracking direct traffic
19:30 - Importance of brand awareness in the world of AI
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/omnisend

Founded in 2014.
$55M in revenue in 2024
$299.9M Total Funding.
216 total employees.
10 sales reps.
5 SEO team.
68 engineers.
28 marketing team.
100,000+ customers.

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