Creator Roundtable: Ryan Trahan, Zach King, Michelle Khare, Cleo Abram, Ammar Kandil (Yes Theory)

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00:00 Intro
00:42 Zach King on finding his voice
02:04 Yes Theory + Zach King
03:54 Cleo Abram’s rise
04:40 Ryan Trahan on hitting milestones
06:15 Ammar & Michelle on winning Oscar’s and Emmy’s
09:45 Producing content for the big streamers
12:10 Paying and crediting their teams
16:35 The ideation process
18:33 Originality on YouTube
20:38 Ryan’s think tank
23:20 Building brand on YouTube
25:27 How Cleo knew what she wanted to make
27:32 Virality vs brand
29:52 Colin and Samir’s story
36:45 How money complicates the process
44:20 Short vs long form content
49:07 New YouTube feature opportunities
50:50 Controversial YouTube opinions
55:25 Controlling your content
58:20 Ryan vs MrBeast
1:02:30 Effort vs authenticity
1:03:18 Michelle on story + her boxing video
1:08:30 Predicting a video’s success
1:10:14 Michelle’s butler academy video
1:11:30 Being able to take risks
1:12:38 Ryan on predicting success
1:15:26 Why is YouTube so male-centric?
1:19:43 Videos they’re jealous of
1:25:25 What boxes do your videos have to check?
1:28:51 What impact does everyone want to leave?


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.