Shaping Healthcare Podcast 3: Omnichannel marketing’s transformative role in the pharma industry

Описание к видео Shaping Healthcare Podcast 3: Omnichannel marketing’s transformative role in the pharma industry

In this episode of Shaping Healthcare, host Laurel Rockall is joined by Erin Johnson, Assistant Vice President of Life Sciences at CitiusTech, to discuss the evolution of pharmaceutical marketing from traditional approaches to integrated omnichannel strategies. They explore the impact of emerging technologies, regulatory compliance, and the importance of personalized patient engagement in modern pharmaceutical marketing.

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