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NBA Owners historically have spoken out about how they lose money every year. Once the 2016 media rights deal was signed for close to $25B, we stopped hearing owners speak about their losses.

In 2024, the NBA signed a new media rights deal with NBCUniversal, Amazon and ESPN for a reported $76B over 11 years. 50% of that goes directly to the players salary. The current collective bargaining agreement allows the NBA salary cap to rise up to 10% each year. If this trend continues, players like Jayson Tatum and Luka Doncic have multiple seasons where they earn a salary of $100M.

In this video, I go into the details of how this actually works.