Скачать или смотреть Engaging with QR code & augmented reality. Jim Cioban, President and CEO Cierant Corporation.

Engaging with QR code & augmented reality. Jim Cioban, President and CEO Cierant Corporation.

AMA BostonAMA Boston Connector SeriesBoston MarketingBoston (City/Town/Village)Marketing (Industry)NetworkingIntegrated MarketingDigital PrintingAugmented Reality (Field Of Study)

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Описание к видео Engaging with QR code & augmented reality. Jim Cioban, President and CEO Cierant Corporation.

Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.

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