Скачать или смотреть Mobile SEO — How To Wrap Your Head Around It & Succeed: Cindy Krum (MobileMoxie)

We hosted Cindy Krum for a webinar on "Mobile SEO—How To Wrap Your Head Around It & Succeed".

This presentation on Mobile SEO gives you awareness behind what's happening in mobile, how differently Google is rendering mobile search engine results pages, and new ways to approach indexing your site for mobile.

Cindy discusses lots of ideas including:
1. The rise of mobile usage and mobile screen time, especially for social network apps and games.
2. The growth of consumer spending on mobile apps in 2021.
3. The basics of Mobile SEO including page architecture, user experience, and on-SERP optimization.
4. The rise of rich content experiences on mobile SERPs.
5. How to view your website and Google search results on different devices and geographies using MobileMoxie.
6. Different mobile SEO architecture approaches (hybrid app, progressive web apps, response websites, native apps).
7. Differences between mobile first indexing, desktop first indexing, and entity first indexing
8. How to use Google's Mobile Friendly Test and PageSpeed Insights to diagnose potential issues.
9. How user experience like tap targets (buttons) and navigation plays a role in mobile SEO

Links to additional resources: https://www.clearscope.io/blog/mobile...

Timestamps:
0:00 Intro
2:30 Mobile landscape trends from 2020 to 2026
3:40 Impact of 5G on mobile usage growth
5:06 Growth in mobile usage by age cohort
6:35 Mobile usage trends by world regions
7:32 Apple vs Android adoption by country
8:32 Mobile OS technology trends over the last 10 years
9:27 Do you build a native mobile application or use a website?
13:10 App growth by category Q2 vs Q1 of 2021
14:14 Top mobile apps worldwide for Q1 by downloads
15:32 Global consumer spending in mobile apps and games for 2021 YTD
17:00 Basics of Mobile SEO: architecture, user experience, on-SERP optimization
17:40 Differences in Google SERPs for mobile index vs desktop index
20:38 MobileMoxie SERPerator screenshot
24:58 Mobile SEO architecture: hybrid app, progressive web app, responsive website, native app
26:14 Google changes from desktop first indexing to mobile first indexing
28:41 Difference between mobile-friendliness and mobile-first
30:25 Mobile architecture: responsive design
31:45 Responsive design vs Adaptive design
33:50 Legibility as a mobile SEO factor
34:20 Google Mobile-Friendly Test: https://search.google.com/test/mobile...
35:17 Mobile SEO architecture: internal linking considerations
35:37 Mobile SEO architecture: JavaScript considerations
37:47 MobileMoxie Page Datalyzer screenshot
39:18 Mobile SEO User Experience considerations: server side rendering (SSR), client side rendering (CSR), CSR pre-rendering, static SSR, SSR with (re)hydration
40:20 Google PageSpeed Insights: https://developers.google.com/speed/p...
41:40 Mobile SEO User Experience: tap targets and navigation
42:18 On-SERP Optimization: normal results, rich results, rich cards
43:46 Entity-first indexing: knowledge graph build-out
46:31 On-SERP Optimization: schema, rich results
48:06 Mobile SEO Q&A

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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