If you’re paying full price for real estate deals, you’re not real estate investing — you’re giving away profit before the deal even starts.
In this video, I break down how to negotiate real estate using 5 proven strategies that help you buy properties below market value, create instant equity, and protect your margins — even in competitive markets. Whether you’re focused on wholesaling real estate, flipping houses, or building rental cashflow, negotiation is one of the fastest ways to get paid in real estate.
Most people trying to build a real estate business think success comes from finding better deals. In reality, it comes from learning how to invest correctly — starting with how you negotiate price, repairs, and terms.
This video is especially important if your goal is financial freedom through real estate and you want to avoid the costly mistakes that hold back most real estate investing for beginners.
In this training, you’ll learn:
• How to negotiate real estate using numbers instead of emotion
• How to use repair costs to justify price reductions without “lowballing”
• Why negotiating terms can matter more than negotiating price
• How walking away gives you real leverage in any deal
• Why silence is one of the most powerful (and underrated) negotiation tools
• The #1 negotiation mistake that silently kills great deals before they start
These strategies work whether you’re doing real estate wholesaling (locking up contracts with enough spread), or buying your first rental and making sure the deal actually works after repairs, financing, and expenses.
If you’re serious about getting started, I also offer a free 2.5-hour real estate investing course that walks you step-by-step through the fundamentals — from analyzing deals to negotiating confidently and building a plan you can actually execute.
👉 Watch this all the way through if you want to stop overpaying, stop guessing, and start negotiating like a professional investor.
👉 Subscribe for more real-world education on real estate investing, wholesaling, cashflow, and building financial freedom through a real estate business.
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⏱️Timestamps:
00:07 5 Proven Strategies to Negotiate Better Real Estate Deals
00:41 Strategy #1: Negotiate With Numbers, Not Emotion
01:49 The HVAC Lesson: Why Thin Margins Destroy Profits
02:28 Strategy #2: Use Repairs as a Negotiation Weapon
03:22 Educate the Seller on True Repair Costs
04:37 Strategy #3: Negotiate Terms — Not Just Price
05:22 Rent-Back Example: How Terms Can Win the Deal
06:01 Subject-To Deal: Buy a Property With $0 Out of Pocket
07:08 Strategy #4: Why You Must Be Willing to Walk Away
08:44 Strategy #5: Use Silence to Control the Negotiation
10:43 The #1 Mistake Beginners Make: Falling in Love Too Early
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Hi, I’m Randy Wolfe — a husband, father, follower of Christ, and a passionate real estate investor. My journey in real estate began back in 2005, but it wasn’t until 2019 that I truly committed to building long-term wealth and freedom through real estate investing. Since then, I’ve started and grown multiple successful businesses and still actively own and operate several of them today.
This channel is for new and aspiring real estate investors. I teach investing for beginners, personal finance, and financial education through real-world real estate strategies. Whether you’re a real estate rookie or ready to scale a full real estate business, you’ll learn wholesale real estate, wholesaling real estate, how to invest in real estate, and proven methods to create cash flow.
I break down how to make money, how to invest, and how to get rich the right way—using principles inspired by Rich Dad Poor Dad, smart leverage, and the power of compound interest. You’ll also learn real estate investing for beginners, property management, and practical real estate tips to build long-term wealth.
If financial freedom is your goal, this channel will show you exactly how to get there through smart investing, consistent action, and real estate that works.
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