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A few years ago, many people might not have even heard of CEAT tires, but today, this brand is a market leader in several tire categories with a turnover of 1000 crores.

This transformation has taken place over the past decade. Around 2013, CEAT primarily manufactured tires for buses and trucks. At that time, their sales were growing, but their earnings weren't following suit because the profit margins on bus and truck tires were quite low.

Recognizing this, CEAT changed its strategy and shifted its focus to producing tires for two-wheelers and SUV cars. This strategic shift made CEAT the second-largest tire manufacturer in the two-wheeler category.

Today, anyone looking for tires for their scooter, motorcycle, or car is likely to consider CEAT as a top choice.