Скачать или смотреть From SEO to AEO: The Rise of FAQs “They Ask, You Answer” in the AI Era

AI search is changing how questions get answered, and in 2026, FAQs are no longer optional, they’re essential. Search engines like Google AI Overviews, ChatGPT, Gemini, and Perplexity don’t browse pages, they extract clear, trusted answers. Brands that structure their content around real customer questions are the ones AI recommends.

In this session, From SEO to AEO: The Rise of FAQs, you’ll learn how to turn FAQs, customer conversations, webinar Q&A, and sales insights into high-impact AEO content. Walk away with a practical framework for identifying the right questions, structuring answers the way AI prefers, and using HubSpot to scale “They Ask, You Answer” across your website, blogs, and knowledge base.

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