Скачать или смотреть Harnessing the power of data and digital ecosystems for competitive advantage

Traditional manufacturing and services companies need to leverage the new and explosive power of data and digital ecosystems to be competitive in the future, according tosays Mohan Subramaniam, author of The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems.

This transformation will also deliver benefits for customers that are likely to outweigh any concerns about loss of privacy, he says, in an I by IMD Book Club discussion on his book, led by Patrick Reinmoeller, Professor of Strategy and Innovation Patrick Reinmoeller.

And the benefits are not just confined to customers, he says. There is also a huge opportunity to use the power of data to deliver sustainability benefits by reducing energy usage and waste of resources,