EP32 - Optimising Sales on TikTok | The Business Lab Podcast | SMCCI

In today society, TikTok has become one the most downloaded app in any smartphones. It has opened new avenues for brands connect with consumers in many different aspect through content creation. Leveraging the platform’s engaging format and massive reach can significantly boost your sales, drive higher traffic and resonate with the target audience.

Join our host Abu Sofian (@abusofianspaeaking) & our featured guest, Nabill, owner of @cheekies_sg shares his innovative strategies to optimise your TikTok Shop and how manages his business ventures.

This podcast is available on Youtube and Spotify: The Business Lab Podcast. Find us on Instagram at: @smcci and @thebusinesslabpod

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Special thank you to our partners: Studio 5 Corp, Craftby3, ID Entity and Seyrul Consulting.
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CONTENTS :

00:00 - Introduction
01:20 - What inspire to start Cheekies?
03:24 - First marketing strategies
06:25 - Challenges and Overcome
07:41 - Internal drive and courage
08:55 - Id Entity ad
11:37 - Why he decided to do this full-time?
15:00 - Cheekies (Media) production venture
15:52 - StudioFive Corp ad
17:28 - Why TikTok Shop is a powerful tool?
21:37 - Future plans for the business
22:45 - Content creation & media production