Mark Bitterman is the Selmelier and CEO of The Meadow, a company offering a curated selection of artisan salt, chocolate bars, cocktail bitters, fresh-cut flowers, wines and vermouths, and accessories for the kitchen and table. He is also the CEO of Bitterman Salt Co., a salt provider to some of the world's most renowned chefs, bartenders, retailers, and food manufacturers.
Mark has written five books, one of which landed a James Beard Award. He consults with Fortune 100 companies, teaches at institutions such as the Smithsonian and the Institute for Culinary Education, and collaborates with leading chefs from Japan to Ukraine. He has also been featured in The New York Times, The Wall Street Journal, The Guardian, The Atlantic, GQ, The Splendid Table, All Things Considered, Bizarre Foods, and dozens of other major network TV and radio shows.
Here’s a glimpse of what you’ll learn:
• Mark Bitterman talks about the power of real food and ingredients
• Mark’s experience in France and how it pushed him to start a salt business
• What is the power of salt?
• The salt-making process of the Bitterman Salt Co.
• The Meadow and what it offers
• Mark talks about his cookbooks
• The value of human scale
• How food enhances the sense of community
In this episode…
Food is one of the things that enhances the sense of community. So how can you make it as flavorful as possible for people to enjoy more?
According to Mark Bitterman, salt is the only ingredient in the human diet that is a dietary requirement eaten by all people in all places on Earth. Through his experience in France, he discovered different types of salts. He shares his journey of building a company to provide sea salts to add flavor to foods so that people can enjoy and improve their sense of community.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Mark Bitterman, Selmelier and CEO of The Meadow, about the power of real food and ingredients. Mark shares his experience in France that pushed him to start a salt business, the power of salt, The Meadow, and the value of human scale.
Sponsor for this episode...
This episode is brought to you by Firebelly.
At Firebelly, we make brands more likable and profitable through social media marketing.
Firebelly is an award-winning Social Media Marketing firm that increases brand likability through social media marketing. They provide organic and paid social strategies along with influencer marketing to help you get ROI fast.
They were ranked 3rd globally by Clutch, a research firm that identifies top services companies. Their insights about social media management and building a community of organic customers have allowed them to distinguish marketing trends and how to take advantage of them.
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