Pentagram's Partner, Marina Willer, on how Pentagram works.

This month, we sat down with Marina Willer, the iconic partner at Pentagram and asked her some deep questions about her creative journey and what does it mean to be a Pentagram partner.

Watch the full interview to hear more about:
👉 Pentagram's Creative Power: Unveiling Pentagram's collaborative process and how they achieve design excellence
👉 Leading with Vision: Marina's take on navigating the partnership model and fostering a thriving company culture
👉 The Art of Storytelling: Unlocking the secrets to creating unique and impactful designs.

For more leadership insights check our Design Leaders Programme.
Learn more and Apply 👉 https://bit.ly/3wXJox1

00:00 - Welcome to Pentagram
01:10 - Inside Pentagram
02:58 - The Secret of Successful design career and beyond
5:15 - The story behind Red Trees movie
08:20 - How to decide what to do?
12:50 - Design process: Creativity & Strategy together
15:43 - How to align your team?
20:36 - Work Balance: Being a Partner and a Creative
23:03 - Looking for new business as a partner
25:40 - Team culture in Pentagram: Critique, Purpose, Collaboration
29:38 - Being a Partner: resolving conflicts
33:35 - Big Clients, Stress and Peace
43:11 - Using AI, Emotional connection, don't rely on technology

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