Frutiger Aero Aesthetic Analysis - Origins, technological optimism and composite nostalgia

Yet another deep dive into the history of aesthetics. The visual language of Frutiger Aero - a late 00's / early 10's graphic trend spanning across the disciplines of commerce, digital arts, UI design, branding, industrial design and general corporate environment.

From XBOX dashboards and Wii games, through Smart car design and TV studio architecture to the look of corporate offices and operating systems' interfaces - join me as I dissect the phenomenon behind the recent nostalgia for this aesthetic which defined the look of gen z childhood.
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Chapters:
0. intro 00:00
1. synopsis 01:52
2. origins 05:50
3. humanizing tech 11:57
4. optimizing optimism 24:34
5. composite nostalgia 34:26
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Music:
https://pastebin.com/NhVXnNJv