Скачать или смотреть Day 2: How a Safety Ad Became a Global Hit 💀

Day 2: How a Safety Ad Became a Global Hit 💀 #MarketingStrategy

Description: Did you know the viral hit "Dumb Ways to Die" was actually a government safety campaign? 🚆🤯

Welcome to Day 2 of my 50-Day Challenge where I break down the world’s most unique marketing strategies! 🚀

In this episode, we look at how Melbourne Metro used dark humor and a catchy song to reduce train accidents by 21%. They didn't preach safety—they made it a game. This is a masterclass in viral marketing and gamification.

In this video you’ll learn: ✅ How to make boring topics (like safety) go viral. ✅ The power of "soft selling" in advertising. ✅ Why entertainment beats information on social media.

👇 Join the Challenge! I am posting a new unique marketing strategy every day for 50 days. Subscribe so you don't miss Day 3! 🔔

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