Is Synergy in Audio Cables Real or Snake Oil?

Check any audiophile facebook group or forum and you will find dozens of enthusiasts asking "what are the best cables to use with my audio components?" There are never shortages of recommendations from fellow enthusiasts and sometimes even industry experts have their own recommendations too. PS Audio recently announced a partnership with Audioquest citing that their products have a real "synergy" together. Is there any merit to this claim or is it pure marketing BS?

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Audioholics Recommended Cables:
250ft CL2 12AWG Speaker Cable: https://amzn.to/2vwS9QH
Locking Banana Plugs: https://amzn.to/2ZQt15x
9ft 4K HDR HDMI Cables: https://amzn.to/2WiIXeD

Audioholics Recommended Electronics:
Denon AVR-X3600H 9.2CH AV Receiver: https://amzn.to/2ZTbsCe
Yamaha RX-A3080 9.2CH AV Receiver: https://amzn.to/2VzA03v
Denon AVR-X6400H 11.2CH AV Receiver: https://amzn.to/2LelABB

Audioholics Recommended Speakers:
SVS Prime 5.1 Speaker / Sub System: https://amzn.to/2GWoFCn
Klipsch RP-8000F Tower Speakers: https://amzn.to/2Vd8QQn
Pioneer SP-FS52 Speakers: https://amzn.to/2n7SyIJ
Sony SSCS5 Speakers: https://amzn.to/2ndEn56
SVS SB-3000 13" Subwoofer: https://amzn.to/2XYxqBr

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