Скачать или смотреть Rewind Series - Revisiting Google Business Profile — What Contractors Must Know in 2026

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Google Business Profile (formerly Google My Business) has evolved from a simple listing into one of the most powerful — and fragile — digital assets a contractor owns.


In this Rewind Series episode of Digital Marketing for Contractors, Caitlyn and Meredith revisit one of the podcast’s earliest and most popular episodes, originally recorded in 2023, and break down what still matters, what’s changed, and what contractors must do heading into 2025 and beyond.


The big takeaway? Your Google Business Profile is now your digital storefront. For many homeowners, it’s the first — and sometimes only — place they interact with your business before calling.


This episode covers:

• Why 60–70% of homeowners interact with your GBP before your website
• The rise of zero-click searches and why you must maintain two digital homes
• What Google now prioritizes in local rankings (proximity, activity, authenticity)
• How photos, videos, reviews, messaging, and posting frequency directly impact visibility
• The most common mistakes causing suspensions in 2025
• A practical GBP checklist that contractors can actually follow

If you want to protect your local visibility, avoid costly suspensions, and win more qualified local leads, this episode is essential listening.


Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com (https://fatcatstrategies.com) .